Generation Underwriting Management Limited is a Specialist Managing General Agency that was established in 2010.

Over the years we have worked exclusively with brokers providing a service led approach for their clients in the SME & mid-market space.

In Feb 2021 Generation became part of the WF Risk Group giving it the financial backing of one of the UK’s largest family run and independently owned insurance services providers which has over 45 years of trading history.

Across the Group, we provide services including Insurance, Risk Management and Health & Safety Consultancy, Employment Services and HR Consultancy, Employee Benefits, Wealth Management, Accident Investigations Services and Underwriting.

Broker feedback continues to tell us there is a gap in the regional marketplace for a niche vehicle focusing on product, service, expertise and relationships. A strong underwriting, advice led solution providing consistency of service and pricing can deliver what brokers are seeking for their clients.

We have built a regional team of experienced underwriters who brokers can access across the UK. To enhance our product and service we have now launched G-Trade, a digital trading platform that allows brokers to submit and bind business electronically.
Our planned development involves the continued deployment of regionally based underwriters across the UK in key strategic locations.

At Generation Underwriting we value partnerships with our brokers and capacity providers. We are constantly working to expand our products and offering to the regional broker network through the support of quality insurer partners and our mission is to continue to strive to offer the best service we can to our partner brokers.

You can click on the product tabs for full details, however below are some features of our products.


  • Target market is SME business and Mid-Market business
  • Target Premiums generally between £250 – £30,000
  • Fast quote turnaround
  • We are prepared to discuss any risk
  • Underwriters keen to help you to win the business
  • Unique, tailored, extensive wording

What we do

We base our business on developing strong local relationships and delivering excellent customer service. We can write:

  • Commercial Combined
  • Property Owners
  • Retail & Office Package
  • Contractors including CAR
  • Motor Fleet – from 3 vehicles upwards

To find out more about our Services please contact our team today on T. +44 (0) 1912509559 or fill out the form below: